What happens when a simple idea turns into something much bigger — almost overnight?
This is the story of Saint Javelin’s growth, told by its founder, Christian Borys. From shipping stickers out of a small Toronto office to running a global e-commerce brand, Christian shares how partnering with Ecom Logistics helped take the weight off — helping him keep up with demand, stay focused on the mission, and grow without the chaos.
From 100 stickers to a global brand
Every brand begins with a spark.
Sometimes it’s a bold vision. Other times, it’s just a quiet, heartfelt idea — something small you do because it feels right. That’s how it started for Christian Borys, who set out to sell just 100 stickers to raise funds for Ukraine. No brand strategy, no investors — just purpose.
“It was very, very, very simple. I wanted to sell 100 stickers to help Ukraine… before the full-scale invasion.”
But what followed couldn’t have been planned. That simple act of solidarity struck a chord across the world, and overnight, what began as a one-person fundraiser turned into Saint Javelin — a movement, a business, and now a full-fledged e-commerce brand rooted in mission and craftsmanship.
Of course, growing fast comes with its own set of challenges.
Christian and his team were working out of a small office on Jane Street in Toronto — packed with inventory, boxes stacked high, and barely enough room to move around.
“We were shipping by ourselves… and we very, very quickly realized how hard it is to ship things by yourself.”
With products manufactured in Ukraine and shipped to Canada, managing inbound inventory, organizing SKUs, and fulfilling orders became a full-time job — for more than one person.
“We had two people full-time just picking and packing orders.”
As the brand expanded, its internal systems lagged behind. The team was stretched thin, juggling logistics, customer service, and marketing — all while trying to keep the mission alive. That’s when a conversation with a mentor sparked a turning point.
“He told me the biggest thing they did to scale was hire a good 3PL. It allowed them to focus on what they do best.”
That was the spark. Christian realized it was time to bring in help. But not just anyone. He needed a 3PL who would care about the mission, understand the product, and adapt with the brand.
The search for the right fulfillment partner
Saint Javelin conducted a deep, thoughtful search — comparing multiple 3PLs, visiting warehouses, and evaluating capabilities. The process was rigorous and highly intentional.
“We had a very rigorous list of exactly what we wanted our 3PL to be able to do.”
Ultimately, it came down to two final options. What tipped the scale in Ecom’s favour wasn’t just competitive pricing or features. It was trust.
“We did a walk-through of the warehouse. We liked the professionalism, how clean it was… it just felt right.”
That feeling made all the difference. And soon after, Ecom Logistics became Saint Javelin’s fulfillment partner in Canada.
Building a relationship that scales
What followed was more than a vendor agreement — it was a partnership. Ecom took over Saint Javelin’s fulfillment and delivery operations in the major Canadian cities. As demand fluctuated, Ecom scaled up and down effortlessly.
“You guys have done a brilliant job adapting to everything — every step of the way.”
When things were slow, Ecom was patient. When volumes spiked, they rose to the occasion — even offering same-day delivery to customers without being asked.
“Sometimes our customers get it the same day. We’ve had messages like, ‘I ordered at 10 a.m. and had it this afternoon.’ That’s unbelievable.”
In an age where instant gratification is the norm, Ecom helped Saint Javelin rise to the level of customer expectations set by industry giants.
“It’s remarkable…unfortunately or fortunately people expect that because of Amazon. They expect to get their package either today or tomorrow. So for us to be able to offer that to at least some part of our customer base, it’s really great.”
Being able to meet that standard wasn’t just a bonus — it was a competitive edge.
Giving back time, headspace, and energy
With logistics off their shoulders, Christian and his team could finally focus on the big picture: product development, marketing, partnerships, and storytelling. No more scrambling to organize pallets or monitor incoming inventory.
“I don’t have that headache,” Christian shares. “I’m not stressed about who’s getting the package, when it’s going to be inbounded, or if we’ll launch on time.”
Even better? Ecom handled pickups from the airport, receiving international shipments, and inbounding without needing constant oversight.
“The fact that we can just bring our things to you, or that you can go pick it up — that’s something I value tremendously.”
A bootstrapped brand built on trust
Saint Javelin is a bootstrapped business. Every dollar matters. Every timeline matters. There are no deep VC pockets or endless resources to fall back on. That’s why efficiency and reliability aren’t luxuries — they’re necessities.
“We’re not a funded company. We have to put our cash to work as fast as possible.”
With Ecom as their 3PL, Christian doesn’t have to dedicate internal team members to micromanage fulfillment. Everything is handled, and done right the first time.
“With our other 3PL, it feels like we’re paying them to do their job. But I never feel that way with you guys. Everything is just taken care of.”
For a brand managing international fulfillment with tight timelines, that level of reliability is everything.
Adapting to change — together
Since partnering with Ecom, Saint Javelin has continued to evolve. The team has grown. The product line has expanded. And every single item — from design to production — is now proudly made in Ukraine.
This transformation meant more SKUs, more complexity, and higher stakes. But Ecom never flinched.
“You’ve been patient when times are slow, and you’ve been able to take in a huge amount of packages when things are going fast. That flexibility is everything.”
Saint Javelin’s mission may have started with stickers, but today it’s a resilient, scalable brand — supported by infrastructure that matches its ambition.
The takeaway for Canadian e-commerce brands
Saint Javelin’s story isn’t just inspiring — it’s relatable. Maybe your business started with a side hustle, a viral moment, or a few late nights packing orders. And maybe now, like Christian, you’re realizing it’s time to level up.
That doesn’t mean giving up control. It means choosing the right partner.
At Ecom Logistics, we help e-commerce brands across Canada scale without compromise. We’re not just a warehouse. We’re the operational backbone that helps you compete with the best — whether you’re shipping 100 packages or 100,000. Our focus is on giving you the flexibility, speed, and peace of mind you need to grow confidently in the Canadian market.
Here’s what we offer:
- Flexible fulfillment for fast-scaling brands
- Same-day & next-day delivery across major cities
- Reliable, tech-enabled warehouse operations
- Seamless integrations with your platforms
- Human, responsive support that feels like an extension of your team
Let us handle the logistics — so you can focus on what you do best.
Ready to grow like Saint Javelin?
You don’t need a VC-backed war chest to scale. You need the right systems and the right people.
If you’re tired of spending your nights packing boxes or wondering when your next shipment will land — it’s time for a new kind of logistics partner. Contact us today. Let us handle the logistics — so you can focus on what you do best.
